SEATTLE, November 26, 2021 / PRNewswire / – According to Coherent Market Insights, the global sports nutrition market is estimated to represent US $ 75 billion in value by the end of 2027 with a CAGR of 9.0%.
Sports nutrition is the systematic study and practice of diet and nutrition, in particular as it relates to improving individual athletic activity. Basically, it is the science of diet and nutrition to improve sports activities. Nutrition is a very important part of most athletic training programs, being popular in endurance and strength sports as well. In particular, nutrition has become increasingly important in mixed martial arts (MMA) sports, particularly in the area of nutritional supplements used to optimize training and recovery. The best way to get the nutrition needed for such sports is through intense weight training combined with a well-balanced diet rich in protein, carbohydrates, fats and other dietary components that promote muscle growth, energy levels and general health. There are a number of dietary supplements used in MMA sports nutrition to support optimal performance and health. Common supplements include nitric oxide, protein bars, whey protein, sports nutrition grade creatine (elements used in the sports arena), glutamine, multivitamins, and multi-minerals. All of these supplements aim to improve physical performance by providing sufficient amounts of nutrients and / or increasing mental alertness and focus. They are available in different forms: sports drinks, capsules / tablets, protein powders, supplement powders, protein bars, carbohydrate drinks and ready-to-drink protein shakes.
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The increase in health-conscious consumers is a key factor in the growth of the sports nutrition market. The growing adoption of a healthy lifestyle and the growing awareness of the health benefits of sports nutrition products are driving the market growth again. Moreover, the easy accessibility of sports nutrition products is also expected to increase the market growth during the forecast period.
The expansion of retail channels is expected to accelerate the growth of the market. For example, the National Retail Federation released its annual forecast, forecasting that retail sales will grow between 6.5 percent and 8.2 percent to over $ 4.33 billion in 2021 as more people get vaccinated and the economy reopens.
An increasing number of people participating in sports activities is expected to bring new and brilliant market opportunities. According to the Bureau of Labor Statistics, 19.3% of the U.S. population participated in sports and exercise every day in 2019. Male participation was higher (20.7%) than female participation rate (18 %). This included participation in sports, exercise and other active leisure activities.
An increasing number of partnerships between the major market players are expected to provide lucrative opportunities in the market. For example, in September 2020, British sports nutrition brand CNP Professional announces a partnership with vegan distributor Bravura Foods to launch protein powders, collagen booster, pre-workout products and plant-based nutrition bars. The product has been certified vegan by the vegetarian company.
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Veganism is one of the major trends in the market. This is expected to drive the growth of the market. For example, in May 2020, Orgain — the producer of a number of vegan nutritional supplements — has launched a new line of plant-based protein powders produced with athletic performance in mind. The three new products include Organic Sports Protein Powder, Organic Sports Energy Powder, and Organic Sports Recovery Powder. Each supplement also includes vitamin C and a range of adaptogens to increase energy and stimulate rapid recovery.
The growing popularity of energy bars among bodybuilders is an emerging trend that is expected to accelerate the growth of the market. For example, in October 2020, Kind entered the energy bar category with its new product line that claims to provide sustained energy from 100% whole grains. Oats are widely used as the main ingredient, Kind Energy comes in three varieties: Chocolate Chunks, Peanut Butter, and Dark Chocolate Peanut Butter. Each gluten-free bar contains 10g of protein and contains other whole grains such as quinoa, buckwheat, amaranth and millet.
The main players engaged in the global sports nutrition market are Glanbia, Maxinutrition, PepsiCo, Cliff bar & Company, GNC Holdings, The Coca-Cola Company and Universal Nutrition.
Market segmentation :
- Sports nutrition
- Sports drinks
- Sports supplements
- North America
- Asia Pacific
- Rest of the world
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Enteral Nutrition Market in Brazil, by protein composition (standard protein diet, high protein supplement, protein for diabetic patients and others), by application (nutritional source (pediatric nutrition, nutrition for adults and the elderly, sports nutrition), specific disease (diabetes, cancer , obesity, Allergy Management) and others), by distribution channel (hospitals, retail channel, government and other public institutes, and online channel), by packaging (ready to drink, ready to hang, powder, bolus et al) – Size, Share, Outlook and Opportunity Analysis, 2019 – 2027
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