The Post announces new audience strategy, teams

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From Erika Allen, Head of Strategy and Audience Growth:

We are very pleased to announce a revamp of our audience strategy and growth group. These changes will facilitate rapid audience growth by improving our focus in several key areas, including strengthening our newsletters, which are an important tool for attracting, cultivating and retaining new audiences; create the first newsroom planning and development team to improve communication within the newsroom and the company on projects and new initiatives; and building our analytics capabilities and newsroom tools so that we can effectively set and track our audience goals and develop strategies to help newsroom offices achieve them.

The audience growth and strategy portfolio now consists of six departments: News Analytics, Insights and Trainings; Newsroom planning and project development; newsletter strategy; Talent and community development in the newsroom; emerging information products; and Special Newsroom Initiatives and Partnerships.

News Analytics, Insights and Training is a team of reporters who will work with others in The Post’s newsroom and core analytics team, led by VP of Audience Development and Analytics Beth Diaz, to monitor audience trends and formulate actionable insights for individual bureaus and publishers, while making recommendations to evolve our coverage and formats, develop more newsroom tools and resources, and share findings and opportunities with the newsroom as a whole. This team will analyze complex audience data; work with the core analytics team to set and track audience growth goals; and train other journalists on how to reach new and existing audiences. Lizzy Raben, formerly Editor-in-Chief of Subscriber Engagement, is now Editor-in-Chief of Analytics, Insights, and Education. She and Shirley Qui, Senior Analytics, Insights and Education Editor, will work with Dan Weingart, a Senior Data Analyst on Core Analytics who will be part of this team. We are recruit a manager, lead this team as well as an additional editor.

Project planning and development create and maintain a constantly updated editorial calendar that records all of our significant projects, series, products and initiatives in one place creating a single source for leadership, design, graphics, data, photo, video and our curation teams. Improved alignment and visibility will ensure that our planning is transparent and efficient, resulting in stories being published at the right time, in the right format, and with the right level of support from all of our teams and platforms. The team will work with our partners in subscription and brand marketing, public relations and advertising to develop promotion and business support plans. We are recruit a manager and a experienced editor for this team. Projects Editor Courtney Kan and Projects Editors Wendy Galietta, KC Schaper and Jay Wang are part of this new department and will report to the Director.

Newsletters are one of the most personal and effective ways to reach, engage and grow our audience. Our newsletter strategy The team will ensure that The Post’s newsletter portfolio is targeted, deliberate and strategic, delivering products that introduce new audiences to our stories and help convert new subscribers. Sarah Dunton, Newsletter Editor, and Kelly Poe, Newsletter Senior Editor, will continue to be key to this team. Newsletter editor Jennifer Baik recently joined The Post, and we are hiring a director as good as two additional newsletter editors.

Michelle Jacobi’s responsibilities expand in her new role as Director of Talent and community development. The team has two goals: to continue the solid work that Michelle has done with Post personalities on external platforms and to create the means for a meaningful conversation with our audience on our own platforms through Q&A, commentary and other tools. We are recruiting a Talent & Community Development Editor, Comments Editor and the new role of Social media coach.

by Chris Meighan Emerging News Products The team will continue to seek out opportunities to create innovative editorial products with input from editors and teams across the organization, plan and pilot them, and once successful, incorporate them into the newsroom. The team will align closely with the main pillars of newsroom coverage to ensure we bring bold, thoughtful and innovative audience-focused news products to the heart of our main coverage areas.

The Special newsroom initiatives and partnerships team, for which we are recruit a manager will create excellent and innovative journalism and serve as an essential conduit to our business side. Jeff Dooley will join this team from the Business Office, continuing to edit Special Sections and related projects as Newsroom Special Initiatives and Partnerships Editor. This team will develop insights that will help the business team better monetize our journalism and build strong partnerships with outside organizations that can help us push the boundaries of storytelling.

All of these teams will continue to work closely with our Next Generation team, led by Next Generation Audience Director Phoebe Connelly. They will collaborate and support Next Gen in its mission to accelerate new initiatives across the organization as we strive to expand our audience.

If you or someone you know is interested in any of the above positions, please contact Erika Allen, Head of Strategy and Audience Growth, and Sommer Mathis, Recruitment Editor for the Newsroom and Terrell Mizell, Senior Recruitment Consultant for the Newsroom.

This is an exciting transition, and we look forward to the impact these teams will have on our growth and innovation.

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