Tata Consumer Products continues to focus on acquisitions


Tata Consumer Products said it would continue to consider acquisitions to become a major player in the packaged food business.

The company recently acquired Kottaram Agro Foods, home to the Soulfull brand, and Tata SmartFoodz, which offer food products in the high-end food space.

Under the name Soufull, now rebranded as Tata Soulfull, the company sells packaged healthy snacks and cereals. Tata SmartFoodz offers reheatable food items ranging from pasta and noodles to biryani. “Our vision is to become a very significant player in the packaged food sector and within the packaged food industry. Since it (packaged food segment) is a rapidly evolving space, we will also be happy to look into new categories,” said Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products. “At this point, Tata Consumer has the means to use the money we need to acquire. We can watch anything interesting. We are happy to watch an inorganic way of growing. As we make these decisions, we will be aware of what reinforces complementarity on the table,” Bhan added.

Bhan said consumers who are comfortable paying a certain premium for packaged goods are entering the e-commerce channel. She said Tata Consumer Products, which sells staples like pulses and spices under the Tata Sampann brand, is number one in vital e-commerce commodities. Tata Consumer’s Indian business sees more than 7% of its sales coming from e-commerce. Bhan said the company would make measured price increases, but did not specify how much the increase would be taken.

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