BOSTON–(COMMERCIAL THREAD) – Proof Authentication Corporation today announced that Dan McKinnon has been named CEO in its recently closed Series A funding. Prior to joining Proof, Dan was responsible for global brand protection at New Balance, one of the world’s largest footwear and sportswear manufacturers. New York-based VCFA Group led the round to fund the secondary buyout of DSS Digital, Inc., a leader in anti-counterfeiting authentication technologies and brand protection solutions, from its parent company Document Security Systems, Inc. (NYSE: DSS). The funding will also provide growth capital to help Proof achieve its mission of building the world’s best anti-counterfeit authentication solutions.
âGone are the days when fakes were relegated to luxury brands,â McKinnon said. âThe downstream proliferation of counterfeit products is now found in all segments of consumer products, including drugs, food, toys, clothing, and more. We are seeing a rapid change in consumer behavior where customers demand to know for sure that the items they are buying are genuine. Companies that don’t give their customers the power to authenticate their purchases will eventually see their brands devalued. We’re excited to be at the forefront of transforming the way people interact with the brands they love. ”
Proof’s patented authentication solutions, which aid several Fortune 100 companies in their brand protection efforts, use an elegant combination of a non-duplicable printed mark with a personalized smartphone app. Consumers are empowered to authenticate products in real time and brands have a tool that strengthens their ability to fight counterfeits.
âWe are extremely excited about the technology and the team that Proof has assembled,â said VCFA Group Managing Director Drew Reilly. âWe believe Dan McKinnon is one of the foremost experts in trademark protection. When he told us he had the opportunity to acquire the next evolution in authentication and the best anti-counterfeiting technology he had ever seen, we were eager to get involved. The proof is already positioned where the industry needs to go: their solutions are a simple, accurate and ubiquitous way for brands and consumers to authenticate their products.
About Proof Authentication Corporation
Proof is a technology company that designs the world’s best anti-counterfeit authentication solutions. The evidence is based on the fundamental principle that effective authentication technologies must always be accurate and ubiquitous. The company is led by Dan McKinnon, former head of global brand protection for New Balance, most notably known for winning the world’s largest infringement damages award in China.
For more information on Proof, please visit: www.proofauthentication.com.