Keyrus strengthens its leadership in Latin America with two strategic acquisitions in Mexico and Colombia

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Keyrus strengthens its presence in the digital transformation and data intelligence markets with the acquisitions of Bigo and IT Performa

SÃO PAULO, BOGOTA and MEXICO, October 7, 2021 / PRNewswire / – Keyrus, a global leader in data intelligence, digital and business transformation consulting, today announces the acquisition of Bigo, a Mexican company specializing in digital commerce, and IT performance, a Colombian company specializing in data intelligence.

(PRNewsfoto / Keyrus)

“We are strengthening our positioning and our leadership in LATAM, where Keyrus has been present for over 15 years, representing the Group’s second operation after France, “ States Eric cohen, President and CEO of Keyrus Group.

With these acquisitions, Keyrus will have a total of 800 employees in LATAM with functional and technical expertise in cloud technologies, big data, artificial intelligence, data science, data analysis, business performance management, digital commerce, digital marketing and digital workflows.

Keyrus is also expanding its geographic presence in LATAM with offices in Brazil, Colombia, Peru, and Mexico.

Bigo is a growing B2B & B2C digital CRM and commerce consulting company, founded in 2015, with approximately 40 employees and a turnover of $ 1.7 million in 2020. “We have built strong practices and capabilities with our team and business partners, which enables us to deliver comprehensive digital transformation solutions to our clients in Mexico and the United States “, States Raul castellanos, CEO of Bigo.

IT performance is a data intelligence solutions and consulting services company, founded in 2014, with operations in Colombia, Peru, and Mexico and an income of $ 3.1 million (2020).

IT performance has more than 200 clients, including Juan Valdez, Policia Nacional de Colombia, and Aval Digital Labs. “Join forces with Keyrus is a natural choice and represents a huge opportunity for IT performancebecause it will allow us to scale quickly and offer high quality delivery capabilities. A broader and more holistic approach will allow us to address the challenges of our clients’ data and digital businesses in the dynamic environment of LATAM “, said Carlos diaz, CEO of IT performance.

Stephane Samouilhan, CEO of Keyrus LATAM, comments, “The demand for data intelligence and digital transformation is booming in LATAM! These acquisitions will de facto position Keyrus as a leading data and digital expert in the region. “

Driven by the global pandemic, the data and digital segments in Latin America gained prominence in 2020. In Mexico, more than 60% of the population used e-commerce last year. In Latin America, the number of people shopping online increased by 5%.

In 2020, Latin American businesses spent around $ 7 billion on cloud services, an area that includes data management, which was previously limited to on-premises operations. It is expected to achieve $ 18 billion in 2023, according to the Boston Consulting Group.

Acquisitions of Bigo and IT performance To allow Keyrus take advantage of its strategic partnerships in the region. With an agnostic positioning, Keyrus currently has partnerships with major cloud providers (Microsoft, AWS, Google, Oracle), digital partners (SAP and Salesforce, among others) and data partners (Alteryx, Tableau, Qlik, H2O, Denodo and Talend, between others).

“We are ready to support local demand for projects related to the data-driven journey, digital transformation, cloud, management and transformation to better serve our customers. Our main goal is to be recognized as a one stop shop for data intelligence and digital transformation for medium and large companies in Latin America ”, concludes Stephane Samouilhan.

ABOUT KEYRUS

Keyrus: Creating value in the digital and data age

Keyrus, international leader in consulting and technology, specializing in data and digital, is committed to helping companies take advantage of the data and digital paradigm to improve their performance, support them in their transformation and generate new levers of growth and competitiveness.

Place innovation at the heart of its strategy, Keyrus develops a value proposition that is unique on the market, centered around an innovative offer combining three major and converging areas of expertise:

  • Data intelligence
    Data Science – Artificial Intelligence – Big Data & Cloud Analytics – Business Intelligence – EIM – CPM / EPM

  • Digital experience
    Innovation & Digital Strategy – Digital Marketing – DMP & CRM – Digital Commerce – Digital Performance – User Experience

  • Management & Transformation Consulting
    Strategy & Innovation – Digital Transformation – Performance Management – Project Support

With 3,000 employees, the Keyrus The Group is present in 22 countries on 4 continents.

Keyrus is listed on Euronext Growth Paris (ALKEY – ISIN code: FR0004029411 – Reuters: KEYR.PA – Bloomberg: ALKEY: FP).

For more information visit: www.keyrus.com

PRESS CONTACT

THE NEW AGENCY
Jonathan smadja
Phone: 06 67 27 57 40
[email protected]

KEYRUS
Felix Bassous
Phone: 01 41 34 10 00
[email protected]

Cision

Cision

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SOURCE Keyrus


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