Instacart, an online grocery platform in North America, launched its service in Montreal – and in French. The company already operates in the United States and Canada, but until now it was only available in English.
The new functionality will mean that the delivery and pick-up service will be fully accessible in French to customers, buyers and retailers. The service will be delivered from Costco, Les Aliments M&M and Walmart stores, according to A press release.
Instacart, which offers both a website and a mobile application, plans to expand its service to Quebec City, Sherbrooke and Gatineau, all located in the province of Quebec. It will also deliver from Pharmaprix and Sephora in the future.
The San Francisco-based company said it is now available in all 10 Canadian provinces and can serve more than one million Quebec homes.
“With today’s launch, we take another step towards deepening our commitment to Canada,” said Chris Rogers, vice president of retail at Instacart. He added that during the pandemic, Instacart served millions of Canadians by delivering groceries and other essentials to more than 35 retailers across the country.
Costco Canada is “delighted to expand same day delivery of Costco products to Quebec,” said Pierre Riel, Senior Vice President, National Director. “By expanding our relationship with Instacart, our members will have even more ways to get the most out of their membership.”
“M&M Food Market has been offering online shopping for many years, and our partnership with Instacart is a natural extension of our business,” said Derek bowles, director of store operations at Les Aliments M&M. “Same-day delivery isn’t just convenient, it’s also a huge time saver – and we look forward to giving Quebec residents even more access to our food by bringing it to their doorstep. “
To access the Instacart French experience, customers must have their language of choice on their web browser or phone set to French Canadian. An Instacart buyer will select, package and deliver the order within the time frame specified by the customer, the statement said.
Earlier this month, Instacart announced it would add the online meat store Butcher’s shop in its market, so consumers can order meat directly from Instacart without having to pick it up in store.