GrubMarket expands into South America with the acquisition of Salix Fruits


GrubMarket acquires Salix Fruits, a global fresh fruit supplier with operations in Argentina, Chile, Brazil, South Africa, New Zealand, Spain, Indiain the United States and other regions, to develop in South America and other parts of the world.

SAN FRANCISCO, April 25, 2022 /PRNewswire/ — GrubMarket today announced that it has completed the acquisition of Buenos Aires, ArgentinaSalix Fruits, a global importer and exporter of fresh fruits with a wide product portfolio ranging from apples, lemons, oranges, tangerines, pears, grapes and more. The company has hundreds of producers in more than 20 countries and serves more than 450 customers in 50 countries around the world, including Argentina, Chile, Brazil, South Africa, Spain, Indiaand the United States

Founded nearly 10 years ago by fresh fruit industry veterans Juan González Pita and Luis Elortondo, Salix Fruits is still led by Pita (COO), alongside Alexander Moralejo (CEO) and Daniel Calvo (CFO). Today, Salix Fruits is a leading fresh fruit import and export company globally, shipping thousands of containers of produce in 2021 and delivering double-digit year-over-year revenue growth. other in recent years. Salix Fruits also has a strong reputation as a proactive technology adopter. After the acquisition, the business will continue to be managed by its current, experienced and mission-driven management team.

“We are excited to join the GrubMarket team and welcome the opportunities presented by GrubMarket’s robust technology platform and strong e-commerce supply and demand network. We strive to offer service, superior reliability and quality, as an importer and exporter of fresh fruit for our global customers, and also looking to further leverage a network of premier growers. We are delighted to hear that GrubMarket shares this same goal and has built such a well-integrated and indispensable e-commerce and technology platform to bring fresh food to so many important customers across the country.We have shared the same vision of the need for a global fruit market for many years. By joining GrubMarket, we can bring this vision to life. We are proud to be GrubMarket’s first South American acquisition and we look forward to to be part of the continued South American expansion. We sincerely look forward to joining the GrubMarket team and bringing more organic and fresh food directly to GrubMarket’s end customers,” said Juan González Pita, co-founder and COO of Salix Fruits.

According to Mike XuGrubMarket CEO: “The acquisition of Salix Fruits marks our official expansion into South America, which shows our capabilities for rapid and profitable growth in domestic and international markets. We already have strong relationships with growers and growers in most South American countries, which has allowed us to become one of the largest suppliers of South American fruit to the United States. Now, through our acquisition of Salix Fruits, we will bring our e-commerce network effects and software technology capabilities to enable digital transformation on a global scale. Juan and the amazing team at Salix Fruits have scaled the business to achieve strong revenue growth and profitability. Additionally, they are a forward-thinking team, with experience in adopting new technologies for their fresh fruit growers and customers. We are delighted to welcome the Salix Fruits team to the GrubMarket family.”

As part of the GrubMarket portfolio, Salix Fruits will now use GrubMarket’s innovative and proprietary WholesaleWare software suite, the company’s software-as-a-service platform that provides food industry wholesalers and distributors with transparent financial management, powerful sales capabilities, intuitive online ordering, accurate inventory management, batch traceability and tracking, producer accounting, automated routing and logistics support, and mobile apps.

About GrubMarket
Founded in 2014, GrubMarket is a San Franciscobased on food technology operating in the area of ​​food supply chain e-commerce for commercial customers and end consumers, as well as providing related software-as-a-service solutions to digitally transform the US food supply chain and world. Currently, GrubMarket operates in Arizona, California, Connecticut, Florida, Georgia, Illinois, Massachusetts, Michigan, Missouri, New Jersey, Nevada, New York, Oregon, Pennsylvania, Texas, Washington, Ontario and British Columbia (Canada)), Argentina, Chile and Brazil (South America), South Africa, Spain, New Zealand and Indiawith the intention of expanding to the rest of the United States, Canada, South Americaand other parts of the world.

For media inquiries:
GrubMarket Media Team
[email protected]
(510) 556-4786

GrubMarket Inc.
1925 Jerrold Ave.
San Francisco, California94124

SOURCE GrubMarket


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