Godrej & Boyce Researches Digital and Data-Driven Information to Build Effective Warehouses, Marketing & Advertising News, AND BrandEquity


Godrej & Boyce seeks digital and data-driven information to build efficient warehouses.

Godrej & Boyce, who has many projects in logistics or intralogistics, aspires to be in the lead when it comes to building efficient warehouses by digitally enabling it to operate, said a senior company official. . This move will increase efficiency, reduce operating costs and lead time, said AM Visvanathan, Executive Vice President – Special Projects, Godrej & Boyce in an interview while explaining how he views the vertical logistics of the business after a decade from now. .

Godrej & Boyce is really a big conglomerate, as a business house and with an extremely large portfolio, consumer oriented companies, industrial products and now a large vertical which is actually logistics oriented.

As for the logistics or intralogistics section, there are a lot of projects, he said.

“Godrej has a lot of projects. He’s been working on it for a while and he has a lot of projects. You can kind of split it into four parts if you want to. Storage, which is the storage industry … You you have the forklift industry … and then there’s automation, ”he added.

He added, “I think in 10 years, India may be one of the biggest logistics markets in the world, because there are some big economies like China and the United States, which will also be growing. .

“We (the company) will be number 1 in creating efficient warehouses. ..What does it mean to create an efficient warehouse? operating a warehouse, which will increase the efficiency, which will reduce the operating cost, which will reduce the cost of delivery time, ”he explained.

So there would be a lot of predictive data analytics going forward, he said and added that preparing the supply chain or therefore preparing the warehousing infrastructure is a huge opportunity.

Godrej & Boyce operates in the warehousing sector through its businesses, which include Godrej Storage Solutions, and Godrej Material Handling and its joint venture with German company Korber AG – Godrej Korber.

From automated intra-logistics solutions to custom forklift manufacturing and shelving solutions with seismic capabilities, Godrej & Boyce is poised to deliver an integrated solution for the warehousing industry in India, converting the Category B and C warehouses in structured and automated storage facilities.

According to Nyrika Holkar, Executive Director of Godrej & Boyce, India is poised to experience strong growth in infrastructure and warehousing sectors over the next 5 years.

“We strive to be a knowledge-driven organization and for that we need to deeply understand changing customer preferences and how we can leverage knowledge from our various businesses to improve the value we bring to our businesses. clients. We want to make sure that this data insight guides all of our business decisions, ”said Holkar.

The company aims to focus on the consumer and also promote cross-selling.


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