Enero Announces Two Major Acquisitions to Accelerate Growth Hotwire


Enero Group Limited has announced two major acquisitions that will accelerate the growth of global technology communications consultancy Hotwire.

ROI DNA, a B2B digital marketing agency offering a suite of revenue-accelerating services to some of the world’s most important technology companies, will further expand and transform Hotwire’s capabilities in North America.

At the same time, the acquisition of GetIT, a marketing agency specializing in B2B technology in APAC, will expand Hotwire client services to digital marketing, branding, reputation management and public relations through its offices in Singapore, India, Malaysia and Japan.

Continuing the aggressive growth trajectory and focusing on building a portfolio of complementary brands and services to Enero, ROI DNA and GetIT will become part of the Hotwire Group to advance the consultancy’s global enterprise network with a combined team of over 500 employees and 14 offices around the world.

As Hotwire companies, ROI DNA and GetIT’s leadership teams will continue to focus on building modern, scaled digital capabilities for innovative, high-growth technology companies in North America and Asia. -Peaceful. These acquisitions further strengthen Hotwire’s technology expertise and innovation with global reputation, relationships and revenue services.

Brent Scrimshaw, CEO of Enero Group, said, “As a key brand of Enero, Hotwire continues to show strong momentum, especially in North America. The addition of sophisticated performance marketing capabilities in North America and Asia-Pacific will create a global network of performance marketing expertise.

“This will unlock new opportunities for Hotwire to deepen its partnerships with some of the world’s largest technology companies. Combining world-class communications skills to accelerate reputation, relationships and revenue, these acquisitions will continue to accelerate Enero’s growth trajectory and positioning as a creative technology company,” added Scrimshaw.

These acquisitions complement Hotwire’s 2021 acquisition of McDonald Butler Associates in the UK, and will enable the teams to rapidly scale services to innovative technology companies in North America and Asia-Pacific, solve complex reputational issues , build relationships with business impact stakeholders and drive revenue growth on a larger scale.

Heather Kernahan, Global CEO of Hotwire, said, “We have already seen the impact of helping our customers with the right mix of services. Adding ROI DNA and GetIT to our portfolio allows us to accelerate our reputation, relationship and revenue services globally while adding performance marketing to deliver a unique market offering that we believe is the key to success in today’s technology landscape.

“Acquisitions allow us to support our customers on both long-term brand awareness and short-term business results, but it’s not just about customers. Enero and Hotwire already attract and retain some of the best talent in the world and aim to provide the best work experience for all of our teams. We are thrilled to bring this level of commitment to all employees of the ROI DNA and GetIT teams,” she added. .

ROI DNA offers a full suite of digital marketing services that have generated over $12 billion in revenue for clients including AWS Marketplace, Loom, Cockroach Labs, Elastic, and Salesforce. With over a decade of experience, ROI DNA has over 150 employees in North America.

In addition to its high-performing team and clients, ROI DNA also offers several premier partnerships, including Google’s International Growth Program, Google Premier Partner, 6sense Premier Partnership, and Drift Platinum.

Matt QuirieCEO of ROI DNA, said, “We started ROI DNA to drive great results for our clients and to create a differentiated culture that asks everyone to give their all, think outside the box, do it right. and having a hell of a lot of fun doing it.

“We are excited to have the opportunity to join forces with Hotwire to advance these two missions for rapid and seamless scaling,” he added.

GetIT is a B2B technology marketer that provides telecom, IT and technology marketers with strategic consulting services, martech, products and programs that create end-to-end marketing success.

The acquisition of GetIT will launch the network of Hotwire-owned offices across Asia, including Singapore, India, Malaysia and Japan, with a customer portfolio including leading technology brands such as AWS, Oracle , Fortinet, Fujitsu, Cisco, Google Cloud and Trend Micro. .

For ROI DNA and GetIT, being part of Hotwire creates a significant additional opportunity for customers and people. For clients, working with the Hotwire Group will provide more opportunities to drive thought leadership, strategic consulting and growth across a broader set of communications and revenue generation expertise.

As part of a global organization, ROI DNA and GetIT employees will now have the opportunity to work on broader marketing and communications files in more locations around the world.

Anol Bhattacharya, CEO of GetIT, said, “We have been able to grow rapidly in Asia with a clear market differentiator of delivering long-term value coupled with short-term results. Now, we’re excited to expand our horizons and partner with Hotwire’s global teams and opportunities.

Effective immediately, ROI DNA will operate as ROI DNA, a Hotwire company.

Quirie, the CEO of ROI DNA and the extended management team will retain their current roles. GetIT will operate as GetIT, a Hotwire company. Bhattacharya, CEO of GetIT and the extended management team will also continue in their current roles.

Top Image: Anol Bhattacharya, Heather Kernahan, Brent Scrimshaw and Matt Quirie


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