Decade of Dietitian Information Predicts Future of Food Innovations | News


NEW YORK, January 4, 2022 / PRNewswire / – From TikTok, from online food shopping and snacks, to diet for health and immunity, the latest data reveals a wave of changes resulting from the pandemic. The 10e annual Pollock Communications and Today’s dietitian “What are the trends in nutrition” The survey provides an in-depth look at trends for 2022 and beyond, as well as looking back over the past decade. With 1,173 Registered Dietitians (RDNs) responding, this is the most comprehensive data collection of nutrition experts actively working in the field. The RDNs agree that the shift from a low-carb diet to a high-fat diet like the ketogenic diet is the most surprising change of the past decade, followed by the plant-based diet, which is highlighted by the Top. 10 of the 2022 Superfoods. Growing in popularity over the years and accelerated by the pandemic, health and immunity will be the biggest trend of the next decade that will shape changes in the food industry, continuing to fuel an era of globalization. food innovations.

“With the focus on health and immunity over the next decade and the growing popularity of plant-based diets, nutrient-dense options will become an important part of consumers’ diets as they adopt food as medicine to help prevent disease, ”says Louise pollock, President of Pollock Communications. “In addition, there will likely be increased interest in functional foods containing ingredients that offer health benefits beyond their nutritional profile. “

Due to COVID-19, the majority of RDNs say online food shopping is here to stay and consumers continue to snack more due to working from home and seeking solace in food. TikTok ranks in the top three on the list of sources of nutrition misinformation, with RDNs citing social media as the largest provider of inaccurate nutrition information, followed by friends and family, and celebrities. Here is a closer look at the results.

Top 10 takeaways among the 10e Annual trend survey

1. Back to trends – Looking at the past decade of diet and nutrition changes, RDNs are most surprised by the overcorrection of diet culture – from everything fat free to the rise of the high fat, high carbohydrate ketogenic diet. Other notable changes include plant-based diet, nutritional misinformation from social media, gluten-free products, intermittent fasting, gut health and immunity, dairy-free and plant-based dairy products. , vegetarian and vegan diets, online shopping and the multitude of fad diets that have emerged.

2. Buy pilots – In the aftermath of the pandemic, RDNs predict that the main buying drivers in 2022 will be foods and beverages that: 1) support immunity, 2) are affordable and value-based, and 3) promote comfort and emotional well-being. Additionally, RDNs predict that consumers will seek out new, functional ingredients such as CBD, collagen, and hemp in 2022 and beyond, continuing to rise in popularity.

3. What’s in a label – “Convenience”, “healthy” and “taste” are the main attributes that consumers look for (in that order) when shopping for food, followed by “cheaper” and “natural”. “Healthy” was among the top three in 2019, as consumers began to better understand the link between food and overall well-being.

4. It’s a digital world – 90% of RDNs cite online food shopping as the biggest trend in the pandemic that they believe will continue, forcing marketers to reinvent ways to reach consumers on virtual shopping platforms, including including more online promotions, digital coupons and immersive virtual brand experiences.

5. Snack attack – Due to the pandemic, 95% of RDNs say that consumers snack more. RDNs believe that the increase in snacking is linked to more consumers working from home, followed by an increased desire for comfort food.

6. 2022 Top 10 Superfoods – Fermented foods are number one again, possibly due to their benefits for the immune system and the gut. Favorite superfoods like seeds, nuts and avocados have consistently been on the list over the years, while ancient grains are making a comeback for the 2022 forecast. Green tea, known for its anti-inflammatory and stimulant properties immune system that all real teas contain, is a basic super glass rich in potent flavonoids.

1. Fermented foods, such as yogurt and kimchi


3. Seeds, such as chia and hemp

4. Exotic fruits, such as acai and golden berries

5. Lawyers

6. Green tea

seven. Nuts

8. Ancient cereals

9. Leafy vegetables, such as spinach

ten. kale

seven. Bad influence (r) – “Influencers” show no signs of slowing down, but beware of those you follow. RDNs say consumers receive the most nutrition misinformation from social media, with friends and family coming second, and celebrities third.

8. Social pseudoscience – The digital world is fueling fake nutrition news according to RDNs who say these platforms are the top three sources: 1) Facebook, 2) Instagram and 3) TikTok. TikTok is new to the list this year, knocking out blogging / vlogging for third place.

9. Quick break – According to the RDNs, the popular food trends for 2022 are expected to be: 1) intermittent fasting, 2) ketogenic, and 3) healthy eating.

ten. Eat your vegetables – Year after year, RD’s main nutritional recommendation is to eat more servings of vegetables per day. The RDNs also recommend that consumers limit highly processed foods or fast food and foods containing “added sugars”, increase fiber intake and reduce saturated and trans fat in the diet.

“Forecasts from RDN, the front-line food and nutrition experts, are always reliable in helping food and beverage manufacturers and distributors meet consumer demands. Our survey has accurately tracked trends in health and wellness for a decade, ”says Mara Honicker, editor of Today’s dietitian. “We are delighted to have been able to share this information over the past ten years and especially during this chaotic time in our lives where food plays such an important role in health, well-being and emotional support.”

Pollock Communications is a New York CityFull-service independent public relations agency on food, health and wellness launched in 1991. Pollock’s accredited public relations and nutrition experts create innovative partnerships that connect brands with health and wellness platforms -to be. Pollock has a long history of reaching key influencers and successfully communicating the taste, health and lifestyle benefits of brands and staples to consumers, retailers and healthcare professionals. For more information, please visit

Today’s dietitian is the leading independent source of news, information, research and industry trends among the influential community of nutrition professionals nationwide. Today’s dietitian provides professional dietitians with essential content on topics that affect their clients, their profession and their career development. Today’s dietitian is also a leading provider of accredited continuing professional education activities for registered dietitians.

Alexandra cohen

Pollock Communications

Email: [email protected]

Telephone: 212-941-1414

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SOURCE Pollock Communications; Today’s dietitian


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