Contrast between Zhihu (ZH) and its competitors


Zhihou (NYSE: ZHGet a rating) is one of 225 public companies in the “Business Services, Not Elsewhere Classified” sector, but how does it stand out from its rivals? We will compare Zhihu to related companies based on valuation strength, institutional ownership, analyst recommendations, earnings, profitability, risk and dividends.


This table compares the net margins, return on equity, and return on assets of Zhihu and its competitors.

Net margins Return on equity return on assets
Zhihu -43.80% -18.37% -14.91%
Zhihu Competitors -15.21% -19.31% -6.84%

Analyst Notes

This is a breakdown of current ratings and price targets for Zhihu and its rivals, as provided by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Zhihu 1 1 5 0 2.57
Zhihu Competitors 1343 6755 12142 345 2.56

Zhihu currently has a consensus price target of $9.48, indicating a potential upside of 381.39%. As a group, companies in “Business Services, Not Elsewhere Classified” have an upside potential of 39.93%. Given Zhihu’s stronger consensus rating and higher likely upside, analysts clearly think Zhihu is more favorable than its rivals.

Institutional and insider ownership

16.6% of Zhihu shares are held by institutional investors. In comparison, 59.2% of the shares of all “Business services, not elsewhere classified” companies are held by institutional investors. 14.3% of the shares of all “Business Services, Not Elsewhere Classified” companies are held by company insiders. Strong institutional ownership indicates that large money managers, endowments, and hedge funds believe a stock is poised for long-term growth.

Benefits and evaluation

This table compares the revenue, earnings per share and valuation of Zhihu and its rivals.

Gross revenue Net revenue Price/earnings ratio
Zhihu $464.38 million -$203.82 million -2.53
Zhihu Competitors $3.23 billion $495.63 million -63,524.47

Zhihu’s rivals have higher revenue and profit than Zhihu. Zhihu trades at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.


Zhihu’s rivals beat Zhihu on 7 of the 12 points compared.

Zhihu Company Profile (Get a rating)

Zhihu Inc. operates an online content community platform in the People’s Republic of China. The company’s community allows people to seek inspiration, find solutions, make decisions and have fun. It also offers technology, business support and consulting services; information and marketing services; and internet services. The company was founded in 2011 and is based in Beijing, China.

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