Conductor Raises $ 150 Million, Funding Company Growth in Organic Marketing Revolution


This article was sponsored by Conductor. The opinions expressed in this article are those of the sponsor.

Conductor, the leading corporate organic marketing technology company, has announced a $ 150 million funding round led by private equity firm Bregal Sagemount.

Conductor has built the # 1 organic marketing platform by creating technology that helps businesses increase organic search traffic, conversions, and ROI.

It’s used by SEO, content, and corporate web teams who leverage technology to uncover new customer insights, turn that insight into more impactful marketing content, and measure the impact of that content, which drives market share growth on unpaid digital channels.

“This is not only a momentous moment for Conductor, but also for the organic marketing industry as a whole,” said Patrick Reinhart, Vice President of Customer Success at Conductor and host of the award-winning webinar series on SEO 30 | 30.

“We are committed to continuing to provide cutting-edge technology to corporate brands to enable cross-functional collaboration between web, content and SEO teams,” added Reinhart.

This is the first funding since the company bought itself from WeWork in 2019.

Conductor has experienced tremendous growth recently, adding clients like Microsoft, GlaxoSmithKline, and AT&T to their roster.

In addition, they have expanded their leadership team with industry veterans in the roles of Director of Human Resources, Director of Technology, Director of Revenue, Director of Product and Vice Chairman of the Board.

Conductor’s technology is used by clients ranging from healthcare to retail and finance. Since starting working with Conductor, Stanley Security, a commercial securities solutions company, has increased its website traffic by an incredible 285%.

In just 8 months, BraunAbility, a leading supplier of wheelchair accessible vehicles, has increased its prospects by 24%.

Success stories like these have earned the conductor numerous awards and recognitions.

The award-winning suite of tools has been recognized as the premier SEO software platform by TrustRadius and G2.

Additionally, Conductor has been recognized as a Leader in the Forrester Wave: SEO Platform report and is named a Leader in InfoTech’s SEO Software Quadrant report, among others.

They have also been recognized for their culture, having been named one of Crain’s “Best Places to Work” for nine consecutive years.

How this funding is a win for SEO, content marketing and business owners

Funding represents huge growth in the SEO and content marketing category. This investment comes at a revolutionary time for both Conductor and the world of digital marketing.

Over the past three years, the demand for digital and search marketing has grown exponentially, accelerated by changes in consumer behavior due to Covid-19. It’s time for businesses to take the online marketing space.

In 2021, 76% of marketing directors cited digital transformation as their most critical goal that year, according to Forrester. The online presence of a business is now more important than ever; organic marketing is fundamental to making this digital connection with consumers.

The heart of Conductor is its people-centered culture, where they follow a playbook above and beyond for their employees. For example, every employee-owner receives world-class insurance and is offered free training and career development.

“I’m proud of the company and the people-centered culture we’ve built, especially over the past two years,” said Seth Besmertnik, CEO and Co-Founder of Conductor.

He added, “This funding will go even further in our aggressive efforts to hire and support the best people so that we can deliver the best product to our customers. “

How this funding is changing the future of organic marketing

Conductor will use this funding to accelerate its progress and propel the organic marketing revolution.

This will allow the company to continue its M&A initiatives, grow globally in its business segment and continue to be at the forefront of innovation in the organic marketing technology category.

They will use the funding not only to grow the platform and the business, but also to invest in their team.

The funding will enable further growth of initiatives such as the Conductor Foundation, an employee-run charity that helps nonprofits achieve their goals and make a bigger impact by increasing their online presence through the organic marketing.

Conductor’s Diversity, Equity and Inclusion community will benefit from the funding, along with employee resource groups like Women of Conductor and Workforce Training for Career Development.

“This funding represents huge growth in our category and shows how vital unpaid channels are to brands. We will continue to lead the organic marketing industry now at an accelerated pace, ”said Tom Martin, Director of Revenue at Conductor.

If you are like 76% of other businesses and increasing traffic to your site is a priority for 2022, contact the Conductor team. Schedule a demo today.

Image credits

Featured Image: Image of the conductor. Used with permission.

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