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Strong demand for the iPhone 13 earned Apple a record $196 billion in 2021, making it the top-performing global smartphone brand by revenue.
Counterpoint Research has previously reported how Apple’s iPhone gained its biggest market share in Europe, India, China and dominated in the United States. Now he claims that Apple is leading the global smartphone market as well.
“Apple’s iPhone revenue grew 35% year-over-year to $196 billion in 2021,” says research firm in a new report. “It captured 44% of total global smartphone revenue in 2021.”
“Strong demand for 5G-enabled iPhone 12 and 13 series helped Apple record 14% growth in overall ASP [average selling price]which reached $825 in 2021,” the company continues. “The brand has also managed to increase its market share in key emerging markets such as India, Thailand, Vietnam and Brazil.
By comparison, Samsung’s smartphone revenue “increased 11% year-on-year to $72 billion” for the year. Its average selling price “increased 5% to $263 in 2021.”
Overall, Counterpoint estimates the entire smartphone market to top $448 billion for 2021. That’s 7% year-over-year growth worldwide, even as shortages continue to disrupt sales and the supply chain.